Skip to content
The firm

Two decades building businesses where there was only ambition before.

SMAW was founded in Alicante as an independent international strategic consulting firm. Our team combines executive careers in industry, technology, agribusiness, services, eCommerce, energy and commodities with a consolidated network of public and private allies.

Vision

To consolidate ourselves as the reference strategic partner for companies growing into new markets, providing intelligence, local knowledge and a global network.

Mission

To design and execute sustainable national and international expansion strategies, minimising risk and maximising opportunity in each market.

Values

Four non-negotiable principles.

Client orientation

Solutions tailored to each client mandate, never off-the-shelf.

Professional excellence

Methodological rigor, transparency and demanding professional standards.

Global adaptability

Deep understanding of complex multicultural contexts.

Sustainable relationships

Long-term relationships based on ethics, trust and integrity.

An international mandate in mind? Let's talk.

Book a conversation